Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...] The post Lumen Launches New Attention Measurement Solution for Advertisers with Netflix appeared first on ExchangeWire.com.