The B2B Marketing Stack Has a Blind Spot. It’s the TV Screen.

Modern B2B marketing is remarkably sophisticated. Account-based programs identify and prioritize the right buyers. Intent data surfaces who’s in-market this week. LinkedIn targets by title, seniority, and company size. Data enrichment tools fill in the gaps. AI tools are making this stack smarter by the month: deeper personalization, faster automation, sharper audience segmentation. But the […]