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Why ClassPass invested $50M in marketing to supercharge partner growth

Why ClassPass invested $50M in marketing to supercharge partner growth

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.

Last updated Jun 3, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Jun 2, 2026
Topic
ClassPass
Mentions
2