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Why DSW and other brands are pivoting back to ‘old’ marketing tactics

Why DSW and other brands are pivoting back to ‘old’ marketing tactics

Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.

Last updated Jun 3, 2026 by ATDb automated enrichment

Source
Digiday
Published
Jun 3, 2026
Topic
DSW
Mentions
1