Why Influencer Marketing Is Becoming a Core Revenue Channel, Not Just a Branding Tool

Modern influencer marketing has been around only long enough for it to have dramatically changed and eluded the grasp of brands that aren’t paying close attention to its shape-shifting. Blogging and website views quickly gave way to social media and followers, then engagement rates and earned media value, and now sales. If brands stop too […]

Last updated Jun 10, 2026 by ATDb automated enrichment