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Why “it’s just SEO” could cost the industry billions

Why “it’s just SEO” could cost the industry billions

Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. The post Why “it’s just SEO” could cost the industry billions appeared first on MarTech.

Last updated Jun 3, 2026 by ATDb automated enrichment

Source
MarTech
Published
Jun 3, 2026
Topic
MarTech
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