Amir Sharer

Amir Sharer is best known as the co-founder and CEO of Anzu.io, a company widely recognized as a global leader in in-game advertising. Under his leadership, Anzu has built a platform that delivers intrinsic, blended ad formats inside video games across mobile, PC, and console environments, bringing programmatic advertising standards to a medium that has historically been difficult to monetize without disrupting player experience. Sharer has been instrumental in positioning in-game advertising as a legitimate, brand-safe channel within the broader digital advertising ecosystem. Before founding Anzu, Sharer accumulated experience in the digital media and technology space, developing the commercial and product instincts that would later inform Anzu's approach to bridging gaming audiences with mainstream advertisers. Since launching Anzu, he has secured partnerships with major brands, publishers, and programmatic platforms, and has helped drive industry-wide conversations about measurement, viewability, and standardization in gaming environments. Anzu has raised significant venture funding and counts major gaming companies and ad-tech investors among its backers. Sharer is a frequent voice in discussions about the convergence of gaming and advertising, advocating for non-disruptive ad experiences that respect players while delivering measurable results for brands. His work has helped legitimize in-game advertising as a category and pushed the broader AdTech industry to take gaming audiences seriously as a premium, engaged demographic.

• Co-founded Anzu.io, recognized as one of the world's leading in-game advertising platforms operating across mobile, PC, and console
• Secured partnerships with major global brands and programmatic platforms to bring standardized ad buying to gaming environments
• Raised multiple rounds of venture funding to scale Anzu's technology and global operations
• Helped drive industry standardization efforts for in-game advertising measurement and viewability