Amit Reeves

Amit Reeves is a senior AdTech operator leading DoubleVerify's Asia-Pacific business, where he is responsible for expanding the company's digital media measurement and verification footprint across one of the world's fastest-growing programmatic markets. His work spans brand safety, ad fraud detection, and viewability measurement, helping regional advertisers, agencies, and publishers meet global quality standards as APAC's programmatic infrastructure matures. In his role at DoubleVerify, Reeves engages closely with local IAB chapters and industry bodies to help shape measurement standards and best practices suited to the diverse and fragmented APAC landscape. He navigates the complexity of markets with varying regulatory environments, media consumption habits, and levels of programmatic sophistication — from the mature Australian market to the high-growth environments of Southeast Asia and India. Reeves represents a generation of AdTech operators who have moved from Western-centric programmatic models into the nuanced work of adapting global verification frameworks to regional realities. His focus on education, partnership, and standards-setting positions him as a key figure in the ongoing professionalization of APAC's digital advertising ecosystem.

• Scaled DoubleVerify's operations across key APAC markets including Australia, Japan, Southeast Asia, and India
• Active contributor to IAB chapter initiatives in the APAC region to advance programmatic quality standards