Andrew Switz

Andrew Switz is best known as the co-founder and CEO of Chalice Custom Algorithms, a platform that democratizes algorithmic media buying by enabling advertisers and agencies to build, own, and deploy custom bidding algorithms without needing deep data science resources. Chalice sits at the intersection of machine learning and programmatic advertising, giving media buyers transparency and control that traditional DSP optimization layers do not provide. This positions Switz as a distinctive voice advocating for buyer-side algorithmic sovereignty in an ecosystem often dominated by walled gardens and opaque auction mechanics. Before founding Chalice, Switz built his career in programmatic and digital advertising, developing expertise in real-time bidding infrastructure, audience targeting, and campaign optimization. His hands-on operational experience across the buy side informed the core thesis behind Chalice: that sophisticated media buyers deserve the ability to customize the logic driving their spend rather than ceding that control to platform-native algorithms. Under his leadership, Chalice has grown into a recognized innovator in the custom algorithm space, attracting agency and brand clients seeking measurable performance differentiation. Switz is a frequent speaker at industry conferences on topics including programmatic innovation, machine learning applications in advertising, and the future of algorithmic buying. He is regarded as a practitioner-turned-entrepreneur whose company addresses a genuine gap in the AdTech stack, making him a notable operator and evangelist within the programmatic community.

• Co-founded Chalice Custom Algorithms, one of the first platforms purpose-built to give media buyers self-serve access to custom bidding algorithm creation
• Grew Chalice into a recognized AdTech innovator serving agencies and brands seeking algorithmic transparency and control
• Established a recurring presence as a speaker on machine learning and programmatic innovation at industry events