Aude Perrier

Aude Perrier is recognized as one of the key architects of programmatic monetization strategy within French and broader European broadcast media. At TF1 Pub, the advertising sales house for France's largest commercial broadcaster, she leads the integration of connected TV and digital video inventory into programmatic channels, positioning TF1 as a forward-thinking player in the rapidly evolving EMEA programmatic landscape. Her work sits at the critical intersection of traditional broadcast and digital advertising infrastructure, making her a prominent voice in the ongoing convergence of linear TV and programmatic buying. Perrier's career reflects a deep specialization in digital advertising monetization, data partnerships, and the technical and commercial frameworks that underpin programmatic ecosystems. She has been instrumental in developing TF1 Pub's data strategy, enabling advertisers to leverage first-party audience data within privacy-compliant programmatic environments — a particularly significant challenge in the post-GDPR European market. Her focus on CTV and video programmatic aligns with broader industry shifts toward addressable TV advertising. As a senior operator within a major European broadcaster, Perrier regularly engages with industry bodies and events focused on programmatic standards, identity solutions, and the future of TV advertising. She is regarded as an influential operator bridging the gap between traditional broadcast sales and modern programmatic infrastructure in EMEA.

• Led TF1 Pub's integration of CTV and digital video inventory into programmatic channels, establishing one of France's most significant broadcaster-led programmatic operations
• Developed data partnership frameworks enabling first-party audience activation within GDPR-compliant programmatic environments for a major European broadcaster