Bob Liodice
Chief Executive Officer at ANA (Association of National Advertisers)
Liodice is known for leading the ANA's aggressive push for media transparency, combating ad fraud, and holding agencies and the programmatic supply chain accountable on behalf of national advertisers.
Last updated Jun 11, 2026 by ATDb automated enrichment
Bob Liodice is the long-tenured CEO of the ANA (Association of National Advertisers), the largest advertising trade association in the United States, representing over 1,000 companies and 20,000 brands. He is widely recognized as a defining force in shaping the standards, accountability frameworks, and advocacy priorities of the national marketing community. Under his leadership, the ANA has tackled some of the most consequential issues in modern advertising, including ad fraud, media transparency, programmatic supply chain integrity, and diversity in marketing. Liodice has been at the forefront of major industry investigations, including commissioning landmark studies on media transparency and the murky economics of programmatic advertising. He championed the ANA's work with K2 Intelligence on the 2016 media transparency report, which sent shockwaves through the agency-advertiser relationship and prompted widespread reform discussions. He has also been a vocal advocate for brand safety, data-driven marketing, and the responsible use of consumer data, positioning the ANA as a watchdog and convener for the advertiser community. With more than 25 years leading the ANA, Liodice has built the organization into a powerhouse that influences legislation, sets industry norms, and provides marketers with research, education, and advocacy resources. He is a frequent speaker at major industry events and a regular commentator in trade press, making him one of the most quoted and recognized figures in the advertising industry.
President
ANA (Association of National Advertisers) (Prior to CEO role)
Various marketing and association leadership roles
ANA (1990s-early 2000s)
- BS, Marketing, Fordham University
- Commissioned the landmark 2016 ANA/K2 Intelligence media transparency report that exposed non-disclosed rebates and conflicts of interest in the U.S. media buying ecosystem
- Led the ANA to become the largest advertiser trade association in the U.S. with over 1,000 member companies representing 20,000+ brands
- Spearheaded the ANA's ongoing programmatic transparency task force and supply chain integrity initiatives
- Championed the ANA's #SeeHer initiative promoting accurate portrayal of women and girls in advertising
- Drove ANA advocacy efforts on major legislative and regulatory issues affecting national advertisers
- Regular contributor and commentator in Ad Age, Adweek, and ANA thought leadership publications
- ANA annual reports and industry white papers on media transparency and marketing accountability