Caroline Proto

Caroline Proto is a seasoned advertising technology and media professional known for bridging brand-side marketing with sophisticated AdTech infrastructure. At EssilorLuxottica, the global leader in eyewear and vision care, she leads media and advertising technology initiatives, helping the company leverage programmatic, data-driven advertising, and retail media capabilities across its portfolio of iconic brands including Ray-Ban, Oakley, and LensCrafters. With over a decade of experience spanning agency, publisher, and advertiser sides of the industry, Caroline has developed deep expertise in programmatic advertising, audience data strategy, and the evolving identity landscape. Her career trajectory reflects a broader industry shift toward in-housing sophisticated AdTech capabilities within large consumer brands, and she has been a practitioner-voice in conversations around brand safety, measurement, and cookieless futures. Caroline is recognized within European AdTech circles for her pragmatic, operator-focused perspective on media investment and technology adoption. She has contributed to industry dialogue through speaking engagements and professional networks, representing the brand advertiser point of view in an ecosystem often dominated by platform and agency voices.

• Led AdTech and media strategy for EssilorLuxottica, one of the world's largest eyewear conglomerates with brands including Ray-Ban and Oakley
• Championed in-housing of programmatic capabilities within a major global consumer brand