Chloe Dankner Shmuely

Chloe Dankner Shmuely is recognized in the mobile AdTech ecosystem for her leadership in publisher development at IronSource, one of the world's most prominent mobile advertising and app monetization platforms. In her role as VP and Global Head of Publisher Development, she has been instrumental in scaling IronSource's publisher-side business, guiding mobile app developers and game studios through the complexities of mediation, programmatic demand, and in-app bidding to optimize their monetization strategies. Her work sits at the intersection of supply-side infrastructure and developer success, making her a key figure in the mobile monetization landscape. Her career has been closely tied to the growth of IronSource as it evolved from an app distribution platform into a full-stack monetization and marketing powerhouse, culminating in its landmark merger with Unity Technologies in 2022. Through this transformation, Dankner Shmuely has helped shape how publishers engage with programmatic demand at scale, championing in-app bidding adoption and mediation best practices across a global developer base. Her expertise spans both the technical and commercial dimensions of publisher monetization, giving her a holistic view of the supply side of mobile advertising. As a senior leader at a company that sits at the center of the mobile gaming and app economy, she represents the operator archetype in AdTech — someone whose impact is felt through the products, partnerships, and publisher relationships she builds rather than through public commentary alone. Her work directly influences how thousands of app developers generate sustainable revenue in an increasingly competitive and privacy-conscious mobile environment.

Last updated Jun 11, 2026 by ATDb automated enrichment