Chloe Gartenberg

Chloe Gartenberg is a reporter at AdExchanger, where she covers the technical and structural underpinnings of the programmatic advertising ecosystem. Her beat spans supply-chain transparency, identity resolution, and the challenges facing publishers and ad tech infrastructure providers as the industry navigates the deprecation of third-party cookies. She is recognized for translating complex technical topics into accessible, practitioner-focused journalism that helps industry professionals make sense of a rapidly shifting landscape. At AdExchanger, Gartenberg has established herself as a reliable chronicler of the open web's evolution, tracking developments across header bidding, data clean rooms, alternative identity solutions, and the ongoing tension between walled gardens and the broader programmatic ecosystem. Her reporting regularly surfaces perspectives from publishers, SSPs, DSPs, and independent ad tech vendors navigating regulatory and technological change. As a journalist at one of AdTech's most-read trade outlets, Gartenberg contributes to the industry's collective understanding of emerging standards and business practices, making her a notable voice for practitioners, investors, and policymakers tracking the future of digital advertising.

Last updated Jun 11, 2026 by ATDb automated enrichment