Chloe Tartinville is one of Europe's prominent holdco agency data strategists, known for her work on identity resolution, clean room adoption, and first-party data collaboration in a post-cookie landscape. As VP of Data & Addressability at Publicis Media Europe, she bridges the gap between ad operations, data science, and media planning teams, helping agency brands operationalize privacy-safe audience activation at scale across the region. Her work sits at the intersection of regulatory compliance and commercial performance — a particularly complex challenge in Europe given GDPR constraints and the fragmented identity landscape. She has been involved in evaluating and deploying solutions such as data clean rooms and alternative identity frameworks, positioning Publicis Media's European operations to maintain addressability as third-party cookies are deprecated. Tartinville is regarded as a connector figure within the European AdTech ecosystem, engaging with publishers, technology vendors, and industry bodies to shape interoperable data collaboration standards. Her influence spans both the technical and strategic dimensions of modern audience targeting, making her a key voice in conversations about the future of data-driven media buying in Europe.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 12 years
Bio
Chloe Tartinville is one of Europe's prominent holdco agency data strategists, known for her work on identity resolution, clean room adoption, and first-party data collaboration in a post-cookie landscape. As VP of Data & Addressability at Publicis Media Europe, she bridges the gap between ad operations, data science, and media planning teams, helping agency brands operationalize privacy-safe audience activation at scale across the region. Her work sits at the intersection of regulatory compliance and commercial performance — a particularly complex challenge in Europe given GDPR constraints and the fragmented identity landscape. She has been involved in evaluating and deploying solutions such as data clean rooms and alternative identity frameworks, positioning Publicis Media's European operations to maintain addressability as third-party cookies are deprecated. Tartinville is regarded as a connector figure within the European AdTech ecosystem, engaging with publishers, technology vendors, and industry bodies to shape interoperable data collaboration standards. Her influence spans both the technical and strategic dimensions of modern audience targeting, making her a key voice in conversations about the future of data-driven media buying in Europe.
Career
Senior Director, Data Strategy
Publicis Media
Data & Programmatic Lead
Publicis Media Europe
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led data addressability strategy across Publicis Media's European agency brands during the industry's transition away from third-party cookies
- Developed and operationalized clean room and first-party data collaboration frameworks for major European advertisers