Craig Robinson
Executive Director or Senior Executive at National Assn. of Basketball Coaches
Craig Robinson is known primarily as a collegiate basketball coach and sports executive, not as a figure in the AdTech industry. His public profile is largely tied to his athletic career and family prominence.
Last updated Jun 11, 2026 by ATDb automated enrichment
Craig Robinson is best known as a former collegiate basketball coach and the brother of former First Lady Michelle Obama. He has built a career at the intersection of athletics administration, leadership development, and organizational advocacy. His work with the National Association of Basketball Coaches focuses on supporting coaches at all levels of the game and advancing the interests of the coaching community. Robinson had a notable coaching career, most prominently as the head men's basketball coach at Oregon State University from 2008 to 2014, and previously at Brown University. His coaching tenure was marked by efforts to build competitive programs and mentor young athletes. After his coaching career, he transitioned into broader sports administration and executive roles. It is important to note that Craig Robinson does not appear to have a significant presence or career history in the advertising technology (AdTech) industry. His background is rooted in athletics, coaching, and sports administration rather than programmatic advertising, digital media, or related technology sectors.
Head Men's Basketball Coach
Oregon State University (2008-2014)
Head Men's Basketball Coach
Brown University (2006-2008)
Assistant Basketball Coach
Various Collegiate Programs (Prior to 2006)
- B.A., Princeton University
- M.B.A., University of Chicago Booth School of Business
- Served as Head Coach at Oregon State University, a Pac-10/Pac-12 program
- Led Brown University men's basketball program
- Transitioned from coaching to national sports association leadership with the NABC