Dan Kenny
Dan Kenny is a senior advertising and media strategy leader at Saatchi & Saatchi, where he has built a reputation for integrating data-driven approaches with creative advertising solutions. His work sits at the intersection of traditional agency craft and modern programmatic and digital media capabilities, helping brands navigate an increasingly complex AdTech ecosystem. He is recognized within the UK agency community for his strategic thinking on audience targeting and media effectiveness. Kenny's career has been rooted in the agency world, with progressive roles that have spanned account management, media strategy, and senior leadership. His tenure at Saatchis reflects a broader industry trend of agencies needing to develop deeper in-house AdTech competencies to remain competitive against consultancies and specialist media agencies. He has been involved in guiding clients through digital transformation challenges including the shift away from third-party cookies and the rise of addressable media. Within the Publicis Groupe ecosystem, Kenny contributes to conversations around data ethics, audience intelligence, and the evolving role of the creative agency in a programmatic-first world. His influence is primarily felt through client work and internal agency leadership rather than public-facing industry commentary, making him a respected operator within his professional community.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Dan Kenny is a senior advertising and media strategy leader at Saatchi & Saatchi, where he has built a reputation for integrating data-driven approaches with creative advertising solutions. His work sits at the intersection of traditional agency craft and modern programmatic and digital media capabilities, helping brands navigate an increasingly complex AdTech ecosystem. He is recognized within the UK agency community for his strategic thinking on audience targeting and media effectiveness. Kenny's career has been rooted in the agency world, with progressive roles that have spanned account management, media strategy, and senior leadership. His tenure at Saatchis reflects a broader industry trend of agencies needing to develop deeper in-house AdTech competencies to remain competitive against consultancies and specialist media agencies. He has been involved in guiding clients through digital transformation challenges including the shift away from third-party cookies and the rise of addressable media. Within the Publicis Groupe ecosystem, Kenny contributes to conversations around data ethics, audience intelligence, and the evolving role of the creative agency in a programmatic-first world. His influence is primarily felt through client work and internal agency leadership rather than public-facing industry commentary, making him a respected operator within his professional community.
Career
Senior Strategy Director
Saatchi & Saatchi · prior to current role
Strategy Director
Saatchi & Saatchi · unknown
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Senior leadership role at one of the world's most iconic advertising agencies, Saatchi & Saatchi
- Guided major brand clients through digital and programmatic media transformation