Dan Larkman

Dan Larkman is best known as the founder and CEO of Keynes Digital, a programmatic media buying platform specializing in connected TV (CTV) and cross-channel advertising solutions. He founded the company with a focus on bringing performance-oriented, data-driven buying capabilities to CTV — a space that has historically been dominated by brand-focused, reach-and-frequency metrics. Under his leadership, Keynes Digital has positioned itself as a specialist DSP and managed service provider helping brands and agencies navigate the fragmented CTV landscape with measurable outcomes. Larkman has spent well over a decade in the programmatic and digital advertising ecosystem, developing deep expertise in demand-side platforms, audience targeting, and the evolving connected TV supply chain. His career trajectory reflects the broader maturation of programmatic advertising, from early display and video buying to the complex, multi-screen environment that defines modern media consumption. He has been a consistent voice on the challenges and opportunities of CTV monetization and measurement. Through Keynes Digital, Larkman has built a reputation for pragmatic, results-focused approaches to programmatic buying, particularly for direct-response advertisers seeking accountability in streaming environments. He is a recognized speaker and commentator on CTV advertising trends, identity solutions in a cookieless world, and the convergence of linear and digital TV buying.

Last updated Jun 11, 2026 by ATDb automated enrichment