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Dawn Anfuso

Chief Operating Officer at Vevo

Anfuso is known for leading advertising operations and programmatic strategy at Vevo, positioning the platform as a premium destination for video and CTV advertising budgets.

OperatorNew York, New York, United States18+ years in industry

Last updated Mar 28, 2026 by ATDb automated enrichment · Connections updated Mar 30, 2026

Bio

Dawn Anfuso serves as Chief Operating Officer at Vevo, the world's largest music video platform, where she oversees operations and advertising strategy with a particular focus on programmatic video advertising and connected TV (CTV) expansion. Her role places her at the intersection of premium video content and the rapidly evolving streaming advertising landscape, making her a key figure in how music and entertainment content is monetized across digital and living-room screens. Anfuso has built a career spanning digital media, content, and advertising technology, with experience navigating the transition from traditional digital display to video-first and streaming environments. Her work at Vevo involves scaling programmatic infrastructure and forging partnerships that position the platform competitively in the CTV advertising marketplace, where premium inventory and audience targeting capabilities are increasingly valuable to brand advertisers. With over a decade and a half in the industry, Anfuso represents a generation of operators who have bridged editorial and commercial functions in digital media, helping publishers develop sustainable advertising revenue models. Her focus on CTV reflects broader industry trends around audience fragmentation and the migration of TV budgets into streaming environments.

Previous Roles

Editorial and Content Leadership Roles

Various Digital Media Companies (Prior to Vevo)

Expertise
Programmatic Video AdvertisingConnected TV (CTV)Streaming MonetizationAd OperationsPremium Video InventoryDigital Media StrategyPublisher MonetizationAudience Targeting
Notable Achievements
  • Led CTV advertising expansion at Vevo, one of the largest premium video platforms globally
  • Oversaw programmatic infrastructure scaling at Vevo to capture growing streaming ad budgets
Speaking Topics
CTV and Streaming AdvertisingProgrammatic Video StrategyPremium Video MonetizationMusic and Entertainment Advertising
Connections