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Diana Bernstein

Operator

Diana Bernstein is a senior media and advertising technology executive at Publicis Health Media, where she has built a reputation for advancing data-driven and programmatic media strategies within the highly regulated healthcare and pharmaceutical advertising sector. Her work sits at the intersection of audience targeting, privacy compliance, and media planning, navigating the unique challenges that come with marketing to both healthcare professionals and consumers in a compliant manner. Throughout her career, Bernstein has been instrumental in helping pharmaceutical and health brands leverage modern AdTech capabilities — including programmatic buying, audience segmentation, and identity solutions — while adhering to HIPAA and other healthcare-specific regulatory frameworks. Her expertise spans both the strategic and operational dimensions of media, making her a valued voice in conversations about how health advertisers can modernize their media approach without compromising patient privacy. As a leader within Publicis Health Media, one of the largest dedicated health media agencies in the world, Bernstein contributes to shaping how the agency deploys technology partnerships and data strategies on behalf of major pharmaceutical and healthcare clients. Her influence extends to industry conversations around health data ethics, addressability in a cookieless environment, and the evolving role of programmatic in health marketing.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Senior Vice President
Company
Publicis Health Media
Based
New York, New York, United States
Years in industry
15 years

Bio

Diana Bernstein is a senior media and advertising technology executive at Publicis Health Media, where she has built a reputation for advancing data-driven and programmatic media strategies within the highly regulated healthcare and pharmaceutical advertising sector. Her work sits at the intersection of audience targeting, privacy compliance, and media planning, navigating the unique challenges that come with marketing to both healthcare professionals and consumers in a compliant manner. Throughout her career, Bernstein has been instrumental in helping pharmaceutical and health brands leverage modern AdTech capabilities — including programmatic buying, audience segmentation, and identity solutions — while adhering to HIPAA and other healthcare-specific regulatory frameworks. Her expertise spans both the strategic and operational dimensions of media, making her a valued voice in conversations about how health advertisers can modernize their media approach without compromising patient privacy. As a leader within Publicis Health Media, one of the largest dedicated health media agencies in the world, Bernstein contributes to shaping how the agency deploys technology partnerships and data strategies on behalf of major pharmaceutical and healthcare clients. Her influence extends to industry conversations around health data ethics, addressability in a cookieless environment, and the evolving role of programmatic in health marketing.

Career

  • Vice President, Media

    Publicis Health Media · prior to SVP role

  • Media Director

    Publicis Health Media · earlier tenure

Expertise & education

Expertise

Programmatic AdvertisingHealthcare & Pharma AdvertisingAudience TargetingPrivacy-Compliant MediaData StrategyIdentity ResolutionMedia Planning & BuyingHealth Data Ethics

Speaking topics

Programmatic advertising in healthcarePrivacy-compliant audience targeting for pharmaData strategy in regulated industriesCookieless identity solutions for health marketers

Recognition

Notable achievements

  • Senior leadership role at Publicis Health Media, one of the largest dedicated health media agencies globally
  • Developed programmatic and data-driven media frameworks for major pharmaceutical advertisers within HIPAA-compliant environments