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Dmitri Siegel

Thought Leader

Dmitri Siegel is Chief Brand Officer at Pura, where he leads brand strategy for the smart home fragrance company. He previously held a senior marketing role at Zulily, the flash-sale e-commerce platform, building a career focused on purposeful, consumer-centric brand building. Siegel is recognized in the industry for his advocacy of ethical, privacy-respecting marketing practices.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Brand Officer
Company
Pura
Based
Ventura, California, United States

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Dmitri Siegel is Chief Brand Officer at Pura, where he leads brand strategy for the smart home fragrance company. He previously held a senior marketing role at Zulily, the flash-sale e-commerce platform, building a career focused on purposeful, consumer-centric brand building. Siegel is recognized in the industry for his advocacy of ethical, privacy-respecting marketing practices.

Expertise & education

Expertise

Brand StrategyEthical MarketingPrivacy-Respecting AdvertisingConsumer-Centric MarketingE-Commerce MarketingSmart Home Category MarketingPurposeful Brand Building

Education

  • BA, Brown University

Speaking topics

Ethical Marketing and PrivacyPurposeful Brand BuildingConsumer-Centric Brand StrategySustainability in Marketing

Recognition

Notable achievements

  • Led brand strategy at Pura, recognized in BeautyMatter Future50 2026
  • Championed ethical and privacy-respecting marketing practices throughout career
  • Built consumer-centric brand strategy at Zulily, a major flash-sale e-commerce platform

Awards

BeautyMatter Future50 2026 (Pura)