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Dmitri Siegel

Chief Brand Officer at Pura

Ethical brand strategy and privacy-respecting marketing leadership

Thought LeaderVentura, California, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Dmitri Siegel is Chief Brand Officer at Pura, where he leads brand strategy for the smart home fragrance company. He previously held a senior marketing role at Zulily, the flash-sale e-commerce platform, building a career focused on purposeful, consumer-centric brand building. Siegel is recognized in the industry for his advocacy of ethical, privacy-respecting marketing practices.

Previous Roles

Senior Marketing Leader

Zulily

Global Head of Marketing

Patagonia

Expertise
Brand StrategyEthical MarketingPrivacy-Respecting AdvertisingConsumer-Centric MarketingE-Commerce MarketingSmart Home Category MarketingPurposeful Brand Building
Education
  • BA, Brown University
Notable Achievements
  • Led brand strategy at Pura, recognized in BeautyMatter Future50 2026
  • Championed ethical and privacy-respecting marketing practices throughout career
  • Built consumer-centric brand strategy at Zulily, a major flash-sale e-commerce platform
Awards
BeautyMatter Future50 2026 (Pura)
Speaking Topics
Ethical Marketing and PrivacyPurposeful Brand BuildingConsumer-Centric Brand StrategySustainability in Marketing
Connections