Don Epperson

Don Epperson is best known as the CEO of Flashtalking, one of the most prominent independent ad servers and dynamic creative optimization platforms in the digital advertising ecosystem. Under his leadership, Flashtalking has positioned itself as a critical alternative to walled-garden ad tech stacks, offering advertisers and agencies a neutral, data-agnostic infrastructure for ad delivery, creative personalization, and measurement. His stewardship through Flashtalking's acquisition by Mediaocean helped cement the platform's role as a cornerstone of the open internet's ad tech infrastructure. Epperson has been a consistent voice for independence and interoperability in advertising technology, advocating for open standards at a time when the industry faces consolidation pressures from large platform players. His expertise spans dynamic creative optimization (DCO), ad verification, identity resolution, and the technical plumbing that underpins programmatic advertising delivery. He has guided Flashtalking through significant industry shifts including the deprecation of third-party cookies and the broader identity crisis facing digital advertising. With over 15 years in the AdTech industry, Epperson has built a reputation as a pragmatic operator who understands both the business and technical dimensions of ad serving. His work at Flashtalking has influenced how agencies and brands think about creative personalization at scale, and his advocacy for independent ad tech has made him a respected figure in industry conversations about the future of the open web.

Last updated Jun 11, 2026 by ATDb automated enrichment