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Doug Wyatt

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Doug Wyatt is a product management leader at Adobe focused on advertising technology, audience solutions, and data-driven marketing within the Adobe Experience Cloud. He has been instrumental in shaping Adobe's advertising and identity capabilities, helping brands and agencies leverage first-party data for audience activation, measurement, and personalization at scale. His work sits at the intersection of enterprise marketing technology and the evolving programmatic advertising landscape. Wyatt's career has been centered on building and scaling AdTech and MarTech products, with a particular focus on how large platforms can enable advertisers to navigate the increasingly complex identity and data privacy environment. At Adobe, he has worked on products that connect data management, audience segmentation, and media activation — areas of critical importance as the industry transitions away from third-party cookies and toward privacy-preserving identity solutions. He is recognized within Adobe's ecosystem and the broader AdTech community for his product vision around audience intelligence and advertising measurement. While not among the most publicly prominent industry voices, Wyatt contributes to Adobe's positioning as a major player in the enterprise AdTech and MarTech convergence space.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Senior Director, Product Management
Company
Adobe
Based
San Jose, California, United States
Years in industry
15 years

Bio

Doug Wyatt is a product management leader at Adobe focused on advertising technology, audience solutions, and data-driven marketing within the Adobe Experience Cloud. He has been instrumental in shaping Adobe's advertising and identity capabilities, helping brands and agencies leverage first-party data for audience activation, measurement, and personalization at scale. His work sits at the intersection of enterprise marketing technology and the evolving programmatic advertising landscape. Wyatt's career has been centered on building and scaling AdTech and MarTech products, with a particular focus on how large platforms can enable advertisers to navigate the increasingly complex identity and data privacy environment. At Adobe, he has worked on products that connect data management, audience segmentation, and media activation — areas of critical importance as the industry transitions away from third-party cookies and toward privacy-preserving identity solutions. He is recognized within Adobe's ecosystem and the broader AdTech community for his product vision around audience intelligence and advertising measurement. While not among the most publicly prominent industry voices, Wyatt contributes to Adobe's positioning as a major player in the enterprise AdTech and MarTech convergence space.

Career

  • Director, Product Management

    Adobe · prior to current role

  • Product Management roles

    Various AdTech/MarTech companies · prior to Adobe

Expertise & education

Expertise

Audience SegmentationData Management Platforms (DMP)Customer Data Platforms (CDP)Identity ResolutionProgrammatic AdvertisingFirst-Party Data ActivationAdobe Experience CloudPrivacy-Preserving Advertising

Speaking topics

First-party data strategies for advertisersIdentity resolution in a privacy-first worldAdTech and MarTech convergence

Recognition

Notable achievements

  • Led product development for Adobe's advertising audience solutions within Experience Cloud
  • Contributed to Adobe's strategy for identity and data activation in a cookieless advertising environment