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Emi Suzuki

Operator

Emi Suzuki is a senior AdTech operator at Google Japan, where she leads the advertiser solutions business encompassing programmatic advertising infrastructure, DV360 platform adoption, and measurement frameworks for the Japanese market. Her work sits at the intersection of global platform strategy and local market execution, navigating Japan's distinctive media landscape — characterized by strong agency holding group influence, unique consumer privacy expectations, and regulatory considerations that differ meaningfully from Western markets. In her role, Suzuki is a key figure in Google's efforts to guide Japanese advertisers and agencies through the deprecation of third-party cookies, a transition that carries particular complexity in APAC markets where identity solutions and data partnerships are structured differently than in the US or Europe. She works directly with major Japanese brands and media agencies to build durable measurement and targeting capabilities that can survive the cookieless era. Her position makes her one of the more influential voices in Japanese programmatic advertising, bridging the gap between Google's global product roadmap and the practical realities faced by advertisers operating in Japan's highly structured and relationship-driven media buying ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Head of Advertiser Solutions, Japan
Company
Google
Based
Tokyo, Japan
Years in industry
15 years

Bio

Emi Suzuki is a senior AdTech operator at Google Japan, where she leads the advertiser solutions business encompassing programmatic advertising infrastructure, DV360 platform adoption, and measurement frameworks for the Japanese market. Her work sits at the intersection of global platform strategy and local market execution, navigating Japan's distinctive media landscape — characterized by strong agency holding group influence, unique consumer privacy expectations, and regulatory considerations that differ meaningfully from Western markets. In her role, Suzuki is a key figure in Google's efforts to guide Japanese advertisers and agencies through the deprecation of third-party cookies, a transition that carries particular complexity in APAC markets where identity solutions and data partnerships are structured differently than in the US or Europe. She works directly with major Japanese brands and media agencies to build durable measurement and targeting capabilities that can survive the cookieless era. Her position makes her one of the more influential voices in Japanese programmatic advertising, bridging the gap between Google's global product roadmap and the practical realities faced by advertisers operating in Japan's highly structured and relationship-driven media buying ecosystem.

Expertise & education

Expertise

Programmatic AdvertisingDV360Third-Party Cookie DeprecationPrivacy-First AdvertisingMeasurement SolutionsAPAC Market StrategyAdvertiser SolutionsAgency Partnerships

Speaking topics

Cookieless advertising transition in APACProgrammatic advertising in JapanPrivacy-first measurement solutionsDV360 and Google Marketing Platform adoption

Recognition

Notable achievements

  • Leading Google Japan's advertiser solutions business through the industry-wide transition away from third-party cookies
  • Driving DV360 adoption among major Japanese brands and agency groups in one of the world's top digital advertising markets