Emry Down

Emry Down is a senior figure in the UK digital advertising industry, serving as Head of Industry at IAB UK where he leads engagement between the trade body and its members spanning advertisers, agencies, and publishers. In this role, he plays a central part in developing industry guidance on some of the most pressing issues in AdTech today, including data privacy compliance, brand safety frameworks, and programmatic trading standards. His work helps translate complex regulatory and technical developments into actionable guidance for the UK advertising ecosystem. Down's position at IAB UK places him at the intersection of policy, governance, and commercial practice, making him a key voice in industry conversations around the post-third-party-cookie landscape, responsible media buying, and the evolving standards that govern digital advertising in the UK. He regularly engages with member companies to build consensus around emerging challenges and represents the industry's interests in broader policy discussions. Through his tenure at IAB UK, Down has contributed to shaping how British advertisers and media owners navigate an increasingly complex regulatory environment, particularly in the context of GDPR, the ICO's enforcement priorities, and global identity resolution shifts. His influence is felt through the working groups, guidance documents, and industry initiatives that IAB UK produces under his stewardship.

Last updated Jun 11, 2026 by ATDb automated enrichment