Erin Gilmore

Erin Gilmore is a recognized leader in brand safety and ad quality, currently serving as Global Head of Brand Safety & Ad Quality at Amazon Ads, where she oversees policies and systems designed to protect advertisers' brands and ensure a high-quality ad environment across Amazon's vast advertising ecosystem. Her work sits at the intersection of policy, technology, and trust — making her a key figure in defining how large-scale platforms operationalize brand safety at global scale. Prior to Amazon, Gilmore held senior roles focused on brand safety and digital advertising integrity at major media and technology companies, building deep expertise in content classification, ad verification, and advertiser trust frameworks. She has been involved in industry-wide efforts to standardize brand safety practices and has engaged with organizations such as the Global Alliance for Responsible Media (GARM) and the IAB on developing shared definitions and measurement approaches. Gilmore is regarded as a practitioner-leader who bridges the gap between technical ad quality systems and the strategic needs of global advertisers. She is a frequent voice in industry conversations around misinformation, made-for-advertising (MFA) sites, and the evolving standards that govern where and how ads appear across the open web and walled gardens.

Last updated Jun 11, 2026 by ATDb automated enrichment