CEO at Cerruti
Leading Shazam as CEO and leveraging that experience to become an active board member, advisor, and investor across the AdTech and MarTech ecosystem.
Last updated Mar 28, 2026 by AI Enrichment
Gian Paolo Bassi is a technology executive best recognized for his tenure as CEO of Shazam, the pioneering audio recognition and discovery platform, where he helped scale the product's global reach before its landmark acquisition by Apple in 2018. His leadership at Shazam placed him at the intersection of consumer technology, data, and advertising, giving him deep insight into how media identification and audience intelligence can power modern marketing ecosystems. Following his time at Shazam, Bassi transitioned into a portfolio career spanning executive leadership, board governance, and investment in the AdTech and MarTech sectors. As CEO of Cerruti, he continues to apply his experience in scaling technology-driven businesses. His board memberships and advisory roles across multiple AdTech companies reflect a broad strategic perspective on programmatic advertising, data monetization, and marketing technology infrastructure. Bassi is regarded in industry circles as a seasoned operator with a strong commercial instinct, particularly around the convergence of consumer data, audio and media intelligence, and digital advertising. His investment activity in AdTech and MarTech signals a long-term commitment to shaping the next generation of marketing technology companies.
Shazam (prior to 2018)