Gil David

Gil David is best known as the co-founder and CEO of Beeswax, a pioneering programmatic infrastructure company that gave advertisers and agencies unprecedented control over their bidding logic through a 'Bidder-as-a-Service' model. By enabling buyers to run their own customizable, transparent DSP infrastructure rather than relying on black-box platforms, Beeswax fundamentally challenged the status quo of programmatic advertising and attracted sophisticated trading desks, agencies, and brands seeking greater algorithmic control and data ownership. Prior to founding Beeswax, Gil David held engineering and product roles at major AdTech companies, including AppNexus, where he developed deep expertise in real-time bidding infrastructure and programmatic systems. This technical foundation was central to Beeswax's value proposition — offering enterprise-grade bidding technology with the flexibility of a custom-built solution, without the overhead of building from scratch. In 2021, Beeswax was acquired by Comcast, subsequently becoming the foundation for FreeWheel's Beeswax platform and extending its infrastructure into the connected TV and premium video advertising ecosystem. The acquisition validated the thesis that transparent, customizable programmatic infrastructure would become a critical layer in the modern AdTech stack. David's work at Beeswax has made him a respected voice on topics including programmatic transparency, bidding algorithms, and the future of buy-side infrastructure.

• Co-founded Beeswax, pioneering the Bidder-as-a-Service category in programmatic advertising
• Led Beeswax to acquisition by Comcast in 2021, integrating into FreeWheel's programmatic infrastructure
• Enabled enterprise advertisers and agencies to operate custom, transparent bidding algorithms at scale