CEO & Editorial Director at Insider Inc.
Blodget is known for building Business Insider into a global digital media powerhouse and for his outspoken commentary on the economics of digital advertising and the challenges publishers face competing against Google and Facebook for ad revenue.
Last updated Mar 28, 2026 by AI Enrichment
Henry Blodget is best known as the co-founder and CEO of Insider Inc. (formerly Business Insider), one of the most widely read digital news organizations in the world, where he has spent over 15 years shaping how digital media companies monetize content through advertising, subscriptions, and branded content partnerships. His ability to scale a digital-native media brand to tens of millions of monthly readers made Insider a significant player in the programmatic advertising and digital display ecosystem, influencing how publishers negotiate with ad tech platforms and demand-side buyers. Before founding Business Insider in 2007, Blodget was a prominent Wall Street equity analyst at Merrill Lynch, where he became famous—and later infamous—for his bullish calls on internet stocks during the dot-com boom. His subsequent ban from the securities industry by the SEC in 2003 led him to pivot toward media and technology journalism, where he applied his financial analytical lens to covering the business of digital media, advertising technology, and Silicon Valley. This background gave him a uniquely data-driven perspective on media business models at a time when the industry was grappling with the collapse of print advertising and the rise of programmatic buying. Under Blodget's leadership, Insider Inc. was acquired by Axel Springer in 2015, providing significant capital to expand globally and invest in video and native advertising products. He has been a vocal commentator on the economics of digital advertising, the power dynamics between publishers and platforms like Google and Facebook, and the sustainability of ad-supported media models. His public writing and commentary have influenced industry conversations around publisher monetization strategies, the duopoly's grip on digital ad spend, and the future of subscription-based revenue diversification.
Business Insider (2007-2015)
Merrill Lynch (1999-2001)
Oppenheimer & Co. (1996-1999)
Silicon Alley Insider (2007-2009)