Hillary Super

Hillary Super is the Chief Executive Officer of Victoria's Secret & Co., one of the most recognized lingerie and apparel brands in the world. She took the helm at a pivotal moment for the company, tasked with modernizing the brand's identity, rebuilding consumer trust, and driving growth through evolved marketing strategies that leverage data, digital channels, and a more inclusive brand narrative. Her leadership has been central to repositioning Victoria's Secret in a competitive retail landscape increasingly shaped by digital advertising and personalized consumer experiences. Super brings deep experience in retail brand leadership, having previously served as CEO of Anthropologie Group, a division of URBN (Urban Outfitters, Inc.), where she oversaw the Anthropologie, BHLDN, Terrain, and Merimekko brands. Her tenure there demonstrated a strong command of omnichannel retail strategy, customer acquisition, and brand marketing — competencies that translate directly into the data-driven advertising and media buying decisions that define modern retail marketing. Prior to Anthropologie, she held senior roles at other major retail and consumer brands. While Super is not a traditional AdTech operator, her influence in the retail marketing ecosystem is significant. As CEO of a major consumer brand with substantial advertising spend across digital, social, and programmatic channels, she shapes how large retail advertisers engage with the AdTech supply chain — from audience targeting and retail media to brand safety and performance measurement.

Last updated Jun 11, 2026 by ATDb automated enrichment