Jason Bigler

Jason Bigler is recognized as a senior leader in the advanced and addressable TV advertising space, currently serving as SVP of Addressable Sales at DIRECTV Advertising. In this role, he oversees the company's addressable television advertising business, which enables advertisers to reach specific households with targeted messaging delivered through DIRECTV's satellite and streaming infrastructure — one of the largest addressable TV footprints in the United States. His work sits at the critical intersection of traditional linear television and modern programmatic buying methodologies. Bigler has been instrumental in helping brands and agencies understand and adopt addressable TV as a complement to broader video and digital strategies. He has worked to build out the commercial and technical frameworks that allow programmatic buyers to access DIRECTV's household-level targeting capabilities, bridging the gap between the data-driven precision of digital advertising and the reach and brand-safe environment of premium television. His leadership has contributed to making addressable TV a more accessible and measurable channel for national and local advertisers alike. Throughout his career in AdTech and media, Bigler has been a consistent advocate for advanced TV solutions, participating in industry conversations around measurement, identity, and the evolution of TV buying. He is regarded as an operator with deep expertise in the commercial and technical dimensions of addressable television, helping to shape how the industry thinks about household-level targeting at scale.

• Led the growth and commercialization of DIRECTV Advertising's addressable TV platform, one of the largest in the U.S.
• Helped establish programmatic access pathways to DIRECTV's household-level addressable inventory for agency and brand buyers