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J

Jed Dederick

Investor; former CRO & CCO, The Trade Desk

Scaling buy-side operations, expanding agency and advertiser relationships, and advancing privacy-forward identity adoption including UID 2.0.

OperatorLinkedInNew York, New York, United States16+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Jed Dederick is an AdTech professional with experience scaling revenue operations at The Trade Desk, where he contributed to the company's growth to multi-billion dollar market capitalization as the world's largest independent DSP. He has driven commercial expansion across international markets including Europe and Asia-Pacific, and played a key role in strengthening relationships with major global agency holding companies and Fortune 500 advertisers.

Previous Roles

SVP, Client Services

The Trade Desk (prior to CRO appointment)

VP, Client Services

The Trade Desk (early tenure)

Expertise
Programmatic AdvertisingDemand-Side Platforms (DSP)Revenue StrategyIdentity ResolutionUID 2.0Connected TV (CTV) AdvertisingAgency and Advertiser PartnershipsOpen Internet Advocacy
Education
  • Bachelor's Degree, University details not publicly confirmed
Notable Achievements
  • Helped scale The Trade Desk's revenue operations as the company grew to a multi-billion dollar market capitalization and became the world's largest independent DSP
  • Played a key role in expanding The Trade Desk's relationships with major global agency holding companies and Fortune 500 advertisers
  • Instrumental in driving adoption of UID 2.0 and privacy-forward identity solutions among buy-side clients
  • Led commercial expansion into international markets including Europe and Asia-Pacific
Awards
Frequently recognized in AdTech industry lists and trade press as a top revenue and commercial leader
Speaking Topics
The future of the open internetProgrammatic advertising strategyIdentity resolution and cookieless targetingConnected TV and streaming advertisingAdvertiser transparency and brand safety
Connections