Joanna O'Connell

Chief Intelligence Officer, North America at Omnicom Media Group

Driving media and advertising intelligence strategy across North America for Omnicom Media Group

Thought LeaderNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Joanna O'Connell serves as Chief Intelligence Officer, North America at Omnicom Media Group, bringing deep expertise in advertising technology, programmatic strategy, and media intelligence to one of the industry's largest agency groups. Her career spans practitioner, trade, and advisory roles, including positions at MediaMath, the Interactive Advertising Bureau (IAB), and AdExchanger, giving her a grounded, cross-sector perspective on how the ad tech ecosystem actually operates. She is recognized for translating complex industry dynamics into clear strategic direction for marketers, agencies, and technology partners.

Previous Roles

VP, Principal Analyst

Forrester Research (~2015-2024)

Chief Marketing Officer / Marketing Leadership Role

MediaMath (~2012-2015)

Research / Editorial Role

AdExchanger (~2010-2012)

Role

Interactive Advertising Bureau (IAB) (prior)

Expertise

Programmatic AdvertisingMedia IntelligenceAdvertising Technology StrategyIdentity ResolutionData-Driven MarketingAgency-Technology PartnershipsAgentic AI in MarketingMedia Planning and Buying

Education

BA, Boston College

Notable Achievements

Named Chief Intelligence Officer, North America at Omnicom Media Group, a newly created strategic leadership role
Spent nearly a decade as a principal analyst at Forrester Research covering AdTech and programmatic advertising
Recognized speaker at industry events including Possible 2026, where she addressed agentic AI's impact on marketing
Built cross-sector credibility spanning practitioner (MediaMath), trade (IAB, AdExchanger), and advisory (Forrester) roles

Speaking Topics

Agentic AI and its impact on marketing and mediaProgrammatic advertising strategyThe future of media intelligenceData and identity in a privacy-first worldAgency and AdTech ecosystem dynamics

Publications

Forrester Research reports on programmatic advertising and AdTech (various, ~2015-2024)

Connections