Julia Goldin
Julia Goldin serves as Global Chief Marketing Officer at LEGO Group, where she leads brand and marketing strategy for one of the world's most recognized consumer brands, championing responsible digital engagement, child-safe advertising practices, and creative brand-building. Prior to LEGO, she held senior leadership at Mattel, serving as Senior Vice President and General Manager of Barbie. She is widely regarded as a principled voice in AdTech and marketing circles, particularly on the intersection of brand trust, data privacy, and ethical advertising to children and families.
Last updated Jun 6, 2026 by the ATDb Editorial Team
- Years in industry
- 20 years
Bio
Julia Goldin serves as Global Chief Marketing Officer at LEGO Group, where she leads brand and marketing strategy for one of the world's most recognized consumer brands, championing responsible digital engagement, child-safe advertising practices, and creative brand-building. Prior to LEGO, she held senior leadership at Mattel, serving as Senior Vice President and General Manager of Barbie. She is widely regarded as a principled voice in AdTech and marketing circles, particularly on the intersection of brand trust, data privacy, and ethical advertising to children and families.
Career
Senior Vice President and General Manager, Barbie
Mattel · prior to LEGO
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led LEGO Group's global marketing transformation, modernizing digital and programmatic strategies while maintaining child-safe advertising standards
- Credited with helping revitalize the Barbie brand at Mattel through purpose-driven, culturally relevant marketing campaigns
- Established LEGO as an industry reference point for ethical digital marketing and responsible data practices targeting families