Kristen Metzger

Kristen Metzger serves as VP of Media at Rocket Companies, where she oversees media strategy, planning, and buying across one of the most recognizable financial services brands in the country. In this role, she is responsible for managing significant media investments spanning digital, programmatic, television, and performance channels, with a focus on connecting media spend to measurable business outcomes in a highly competitive and regulated category. Metzger has built her career at the intersection of brand media and performance marketing, developing expertise in how large-scale advertisers can leverage data and technology to optimize media efficiency. Her work at Rocket Companies places her at the forefront of financial services advertising, a sector that demands sophisticated audience targeting, identity resolution, and attribution capabilities given its complex customer journey and compliance requirements. As a senior media leader at a major direct-to-consumer brand, Metzger represents the buy-side perspective in AdTech conversations, influencing how platforms and technology vendors serve the needs of sophisticated in-house media teams. Her tenure at Rocket Companies has coincided with significant industry shifts including the deprecation of third-party cookies and the rise of retail and financial media networks.

Last updated Jun 11, 2026 by ATDb automated enrichment