Kristina Sruoginis

Kristina Sruoginis is a senior research executive at the Interactive Advertising Bureau (IAB), where she serves as Chief Research Officer. In this role, she leads the organization's research agenda, producing data-driven studies and reports that inform the digital advertising industry on topics ranging from consumer behavior and media consumption to emerging ad formats and programmatic trends. Her work is widely cited by marketers, publishers, and policymakers navigating the rapidly shifting digital media ecosystem. Sruoginis has built her career at the intersection of market research and digital media, developing deep expertise in audience measurement, advertising effectiveness, and industry benchmarking. At IAB, she has overseen landmark research initiatives including studies on streaming, connected TV, digital audio, and the evolving identity landscape as the industry moves away from third-party cookies. Her ability to synthesize complex data into clear, strategic narratives has made her a trusted voice for IAB members and the broader AdTech community. As a frequent contributor to IAB publications and a presence at industry events, Sruoginis plays a key role in helping the advertising ecosystem understand macro trends and make evidence-based decisions. Her research supports IAB's standards-setting and advocacy work, reinforcing the organization's position as the authoritative source of digital advertising intelligence.

Last updated Jun 11, 2026 by ATDb automated enrichment