Lartease Tiffith

Lartease Tiffith is one of the most influential public policy voices in digital advertising, serving as Executive Vice President of Public Policy at IAB (Interactive Advertising Bureau), where he leads the organization's engagement with federal and state legislators, regulators, and policymakers on issues critical to the digital advertising ecosystem. He is a key architect of IAB's positions on consumer privacy, data regulation, and the future of digital marketing in an increasingly regulated environment. Before joining IAB, Tiffith built a distinguished career in government and policy, including a significant tenure at the Federal Trade Commission (FTC) where he worked on consumer protection matters, giving him rare insight into the regulatory mindset that now shapes his advocacy work. He also held roles on Capitol Hill, providing him with a comprehensive understanding of the legislative process that informs IAB's lobbying and coalition-building strategies. Tiffith is widely respected across the AdTech industry for his ability to bridge the gap between the complex technical realities of digital advertising and the policy frameworks being developed in Washington. He has been a central figure in debates around comprehensive federal privacy legislation, state-level privacy laws, and the implications of signal loss and identity resolution for the advertising industry.

• J.D., Law (specific institution not confirmed)
• B.A. (specific institution not confirmed)

• Led IAB's public policy response to major U.S. federal privacy legislation debates, including ADPPA negotiations
• Represented digital advertising industry interests before Congress and federal agencies on data privacy and consumer protection
• Helped shape IAB's framework positions on post-cookie identity and signal loss policy implications
• Built IAB's government relations infrastructure to engage effectively at both federal and state levels

• IAB Policy Blog and Comment Letters to Federal Agencies (various)