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Lindsey Roy

VP of Product at DoubleVerify

Leading product strategy at DoubleVerify to advance ad fraud prevention, brand safety, and cross-channel viewability measurement, particularly as verification expands into CTV and retail media.

OperatorNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Lindsey Roy is a senior product leader at DoubleVerify, one of the most influential companies in digital advertising verification and trust infrastructure. As VP of Product, she shapes the roadmap for solutions that help the world's largest advertisers and platforms combat ad fraud, enforce brand safety standards, and measure viewability across an increasingly complex media landscape. Her work sits at the convergence of machine learning, data science, and policy enforcement, making her a key figure in defining what a quality digital ad impression looks like at scale. Roy's tenure at DoubleVerify has coincided with a period of significant industry transformation, including the deprecation of third-party cookies, the rise of connected TV and retail media networks, and tightening privacy regulations globally. Navigating these shifts requires both deep technical fluency and a strong commercial instinct, and her product leadership reflects both. She has been instrumental in extending DoubleVerify's verification capabilities into emerging channels, ensuring that the company's measurement standards evolve alongside new media environments. As a product executive at a publicly traded company that serves as foundational infrastructure for the digital advertising supply chain, Roy occupies a position of meaningful industry influence. Her work contributes directly to the standards and benchmarks that advertisers, agencies, and publishers rely on to transact with confidence in programmatic and direct channels.

Previous Roles

Senior Director of Product

DoubleVerify

Product Management Role

Unknown

Expertise
Ad Fraud PreventionBrand SafetyViewability MeasurementProgrammatic AdvertisingConnected TV (CTV) VerificationAd Quality AssuranceMachine Learning in AdTechPrivacy-Compliant Measurement
Notable Achievements
  • Led product development at DoubleVerify during the company's expansion into CTV and retail media verification
  • Oversaw product strategy through DoubleVerify's post-IPO growth phase as a publicly traded ad verification leader
Speaking Topics
Ad Fraud Prevention and DetectionBrand Safety in Programmatic AdvertisingViewability and Attention MeasurementCTV and Emerging Media VerificationPrivacy Regulation and Signal Loss in AdTech
Connections