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Martin Radford

Operator

Martin Radford is best known as the Chief Operating Officer of the Ozone Project, the UK's prominent premium publisher collective whose members include The Guardian, News UK, Reach, and Telegraph Media Group. In this role, he has been instrumental in building and scaling a shared first-party data and programmatic advertising infrastructure that enables major news publishers to compete more effectively with the walled gardens of Google and Meta. His work sits at the intersection of publisher monetisation, identity resolution, and the broader industry transition away from third-party cookie-based targeting. Radford has played a central operational role in positioning Ozone as a credible alternative to cookie-based advertising, helping publishers unify their audiences under a consented, first-party data framework. His efforts have contributed to Ozone's growth as a significant force in the UK digital advertising market, offering advertisers access to premium, brand-safe inventory with robust audience data at scale. He has been a consistent voice in industry discussions around cookieless futures, publisher collaboration, and the value of premium environments. With a background spanning digital media, publishing technology, and advertising operations, Radford brings a commercially grounded perspective to the complex technical and commercial challenges facing publishers in the post-cookie era. His tenure at Ozone reflects a broader career focused on helping media organisations adapt to structural shifts in digital advertising, making him a respected operator within the UK AdTech and publisher ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Operating Officer
Company
Ozone Project
Based
London, United Kingdom
Years in industry
15 years

Bio

Martin Radford is best known as the Chief Operating Officer of the Ozone Project, the UK's prominent premium publisher collective whose members include The Guardian, News UK, Reach, and Telegraph Media Group. In this role, he has been instrumental in building and scaling a shared first-party data and programmatic advertising infrastructure that enables major news publishers to compete more effectively with the walled gardens of Google and Meta. His work sits at the intersection of publisher monetisation, identity resolution, and the broader industry transition away from third-party cookie-based targeting. Radford has played a central operational role in positioning Ozone as a credible alternative to cookie-based advertising, helping publishers unify their audiences under a consented, first-party data framework. His efforts have contributed to Ozone's growth as a significant force in the UK digital advertising market, offering advertisers access to premium, brand-safe inventory with robust audience data at scale. He has been a consistent voice in industry discussions around cookieless futures, publisher collaboration, and the value of premium environments. With a background spanning digital media, publishing technology, and advertising operations, Radford brings a commercially grounded perspective to the complex technical and commercial challenges facing publishers in the post-cookie era. His tenure at Ozone reflects a broader career focused on helping media organisations adapt to structural shifts in digital advertising, making him a respected operator within the UK AdTech and publisher ecosystem.

Career

  • Senior Operations Role

    Digital Media/Publishing (specific company unconfirmed)

Expertise & education

Expertise

First-Party Data StrategyProgrammatic AdvertisingPublisher MonetisationIdentity ResolutionCookieless AdvertisingData Clean RoomsPremium Publisher EcosystemsAdTech Platform Operations

Speaking topics

Cookieless advertising and the future of identityFirst-party data strategies for publishersPublisher collaboration and collective audience monetisationPremium inventory and brand safety in programmatic

Recognition

Notable achievements

  • Helped scale the Ozone Project into one of the UK's leading premium publisher advertising platforms, representing major titles including The Guardian, News UK, Reach, and Telegraph Media Group
  • Played a key operational role in building Ozone's shared first-party data infrastructure as a viable cookieless advertising alternative for premium publishers