Matt Chinn

Matt Chinn is a senior commercial and operational leader at Fifty, the audience intelligence platform that uses social data and AI to build precise audience segments for programmatic advertising. At Fifty, he has been instrumental in scaling the company's commercial operations and helping brands and agencies leverage audience-first strategies to improve targeting precision and campaign performance across programmatic channels. Chinn has built his career at the intersection of data, audience intelligence, and programmatic advertising, developing expertise in how behavioral and interest-based audience data can be applied to media buying. His work at Fifty reflects a broader industry shift toward contextual and interest-based targeting as third-party cookie deprecation reshapes identity and audience strategies in digital advertising. With a background rooted in the UK AdTech ecosystem, Chinn has contributed to Fifty's growth as a recognized player in the audience intelligence space, working with major brands and media agencies to deliver more relevant and efficient advertising outcomes. His focus spans audience segmentation, data partnerships, and the application of social intelligence to programmatic media.

Last updated Jun 11, 2026 by ATDb automated enrichment