Matt McLaughlin

Matt McLaughlin serves as President of Yahoo Advertising, where he leads one of the digital advertising industry's most comprehensive full-stack platforms, encompassing both demand-side (DSP) and supply-side (SSP) operations. His role places him at the center of Yahoo's efforts to compete in a programmatic landscape dominated by Google and The Trade Desk, leveraging Yahoo's substantial owned-and-operated media properties alongside its technology infrastructure. McLaughlin's career is deeply rooted in the legacy of AOL's advertising technology ambitions, which evolved through the Verizon Media era and ultimately into the current Yahoo brand under Apollo Global Management's ownership. This continuity gives him rare institutional knowledge of how one of the internet's oldest advertising ecosystems has adapted to the programmatic revolution, privacy-driven identity changes, and the consolidation of the open web marketplace. As a senior operator within Yahoo's advertising organization, McLaughlin has been involved in navigating significant industry transitions including the deprecation of third-party cookies, the buildout of Yahoo's identity solutions, and the positioning of Yahoo's DSP as a viable alternative for advertisers seeking independence from walled gardens. His leadership spans commercial strategy, platform operations, and publisher and advertiser partnerships across Yahoo's advertising stack.

• Led Yahoo Advertising's DSP and SSP operations as President following Apollo Global Management's acquisition of Yahoo
• Navigated the organizational transition from Verizon Media to Yahoo brand while maintaining advertiser and publisher relationships
• Oversaw programmatic platform strategy during the industry's shift away from third-party cookie reliance