Matt Stone

Matt Stone is a senior marketing and media executive at Kimberly-Clark, where he leads the company's media strategy and data-driven advertising initiatives across major consumer brands including Huggies, Kleenex, and Scott. In his role, he oversees programmatic media buying, audience data strategy, and the integration of advanced analytics into the company's global marketing operations, positioning Kimberly-Clark as a sophisticated advertiser in the evolving identity and addressability landscape. Stone has been instrumental in guiding Kimberly-Clark's approach to first-party data activation, privacy-compliant targeting, and the transition away from third-party cookie dependence. His work reflects the broader CPG industry's challenge of connecting media investment to measurable business outcomes while navigating a fragmented and rapidly changing media ecosystem. As a representative of a major CPG advertiser, Stone engages with industry bodies and technology partners to shape standards and best practices around data transparency, measurement, and media accountability. His perspective as a buy-side leader at a global consumer goods company gives him significant influence in conversations about how brands should approach programmatic advertising and identity resolution in a privacy-first era.

Last updated Jun 11, 2026 by ATDb automated enrichment