M
Michael Shehan
Investor, Advisor & Board Member at Independent
Investing in and advising ad-tech companies
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Michael (Mike) Shehan is an active investor, advisor, and board member working independently across the ad-tech industry. He is the co-founder and former CEO of SpotX, the video ad-serving and supply-side platform he led from 2007 until 2021.
Previous Roles
Co-Founder & CEO
SpotX (2007–2021)
Expertise
Cross-Screen TV MeasurementConverged TV AdvertisingAlternative CurrencyAudience MeasurementProgrammatic AdvertisingData-Driven Media BuyingAdvanced TVMedia Optimization
Notable Achievements
- Co-founded VideoAmp and scaled it into one of the most recognized alternative currency and measurement platforms in the U.S. TV advertising market
- Secured major broadcaster and agency partnerships positioning VideoAmp as a viable Nielsen alternative for transactional TV currency
- Raised hundreds of millions in venture capital funding to build out VideoAmp's data infrastructure and measurement capabilities
- Led VideoAmp through the industry-wide push for measurement diversification following the MRC's suspension of Nielsen's accreditation
Awards
Frequently cited in AdAge, Adweek, and Broadcasting & Cable as a top innovator in TV measurement
Speaking Topics
The future of TV measurement and currencyCross-screen audience measurementChallenging legacy incumbents in AdTechConverged TV advertising strategyData-driven media optimization
Board Memberships
VideoAmp
Connections