CEO and Co-Founder at VideoAmp
Building VideoAmp into a leading alternative TV measurement and currency platform that challenges Nielsen's long-standing dominance in audience measurement for converged TV.
Last updated Mar 28, 2026 by AI Enrichment
Michael Shehan is best known as the co-founder and CEO of VideoAmp, a company he built to fundamentally disrupt how the television advertising industry measures audiences and transacts media. VideoAmp has emerged as one of the most prominent alternative currency providers in the converged TV space, attracting major broadcaster and agency partnerships and positioning itself as a credible challenger to legacy measurement incumbents like Nielsen. Shehan's vision of a data-driven, cross-screen measurement platform has resonated deeply at a time when the industry is grappling with audience fragmentation across linear TV, streaming, and digital video. Before founding VideoAmp, Shehan had a background in data and technology entrepreneurship, which informed his approach to building a measurement infrastructure grounded in large-scale data assets rather than traditional panel-based methodologies. Under his leadership, VideoAmp has raised hundreds of millions in venture funding and secured high-profile deals with major media companies and holding groups, cementing its role as a serious force in the TV measurement wars. Shehan is widely regarded as one of the more ambitious and disruptive operators in AdTech, having taken on an entrenched incumbent in a space that had seen little structural change for decades. His work at VideoAmp sits at the intersection of data science, media buying, and television economics, making him a prominent voice in ongoing industry debates about measurement standards, currency diversification, and the future of TV advertising.
VideoAmp (2014-present)