Co-founder and CEO at HUMAN Security (formerly White Ops)
Co-founding White Ops and leading landmark bot fraud takedowns like METHBOT and 3ve, establishing cybersecurity-grade defenses as the benchmark for ad fraud prevention.
Last updated Mar 28, 2026 by AI Enrichment
Michael Tiffany is best known as the co-founder and CEO of White Ops, the cybersecurity company that pioneered sophisticated bot detection and ad fraud prevention at scale. Under his leadership, White Ops became the industry's gold standard for distinguishing human traffic from automated bot activity, protecting billions of dollars in digital advertising spend and earning the trust of major platforms, agencies, and brands worldwide. The company's work helped reframe ad fraud not merely as a business problem but as a cybersecurity threat requiring intelligence-grade countermeasures. Tiffany built White Ops from the ground up with a mission rooted in cybersecurity principles rather than traditional ad verification approaches, bringing a threat-intelligence mindset to a space that had long struggled with sophisticated fraud operations. The company's landmark takedowns — including the METHBOT and 3ve fraud operations, the latter executed in partnership with the FBI and Google — cemented White Ops' reputation as a uniquely capable actor in the fight against organized ad fraud. These operations demonstrated that ad fraud was being perpetrated by criminal enterprises and required law enforcement-level collaboration to dismantle. White Ops was acquired by Goldman Sachs Merchant Banking Division in 2020 and subsequently rebranded as HUMAN Security, reflecting its expanded mission beyond advertising into broader digital fraud prevention. Tiffany's work has made him a prominent voice on the intersection of cybersecurity and advertising technology, frequently speaking at industry events and contributing to policy and standards discussions around digital trust and transparency.
White Ops (2012-2021)
Various (Prior to 2012)