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Michael Tiffany
Co-founder and CEO at Fulcra Dynamics Corporation
Building personal-data infrastructure at Fulcra Dynamics Corporation
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Michael Tiffany is the Co-Founder and CEO of Fulcra Dynamics Corporation, where he leads the company's work in personal-data infrastructure. He previously co-founded White Ops, where as CEO he pioneered bot detection and ad-fraud prevention, including the landmark METHBOT and 3ve takedowns carried out with law enforcement.
Previous Roles
Co-founder and CEO
White Ops (2012-2021)
Security Researcher / Consultant
Various (Prior to 2012)
Expertise
Bot DetectionAd Fraud PreventionCybersecurityInvalid Traffic (IVT) MitigationProgrammatic AdvertisingThreat IntelligenceDigital Advertising VerificationFraud Operations Takedowns
Notable Achievements
- Co-founded White Ops, which grew to protect over 1 trillion digital interactions per week from bot fraud
- Led the METHBOT investigation, exposing one of the largest ad fraud operations ever discovered, costing advertisers up to $5M per day
- Partnered with the FBI and Google to dismantle the 3ve botnet operation, resulting in criminal indictments
- Guided White Ops through acquisition by Goldman Sachs Merchant Banking Division in 2020
- Oversaw rebranding and expansion of White Ops into HUMAN Security with a broader digital fraud prevention mandate
Awards
Adweek Ad Fraud Fighter recognitionIndustry recognition for 3ve botnet takedown in partnership with FBI and Google
Speaking Topics
Bot fraud and invalid traffic in digital advertisingCybersecurity approaches to ad fraud preventionCriminal enterprises behind ad fraud operationsPublic-private partnerships in fighting digital crimeThe future of digital trust and verification
Publications
- White Ops METHBOT Report (2016)
- White Ops / Google 3ve Botnet Technical Report (2018)
Board Memberships
HUMAN Security
Connections