Contributing Editor and Analyst at VideoWeek / ExchangeWire
Long-form analysis and editorial coverage of programmatic advertising, video monetization, and AdTech M&A, with a reputation for translating complex industry developments into accessible insights.
Last updated Mar 28, 2026 by AI Enrichment
Nadine Krefetz is a long-tenured journalist and analyst specializing in advertising technology, programmatic media, and video advertising. She has built a reputation for clear-eyed analysis of complex AdTech developments, including mergers and acquisitions, platform evolution, and the shifting dynamics of the programmatic supply chain. Her work helps industry practitioners and executives make sense of a rapidly changing landscape. Krefetz has contributed to several prominent AdTech and media trade publications over the course of her career, with her analysis appearing in outlets focused on the intersection of technology and advertising. She is particularly recognized for her coverage of video advertising and streaming monetization, areas that have grown significantly in strategic importance as linear TV audiences have migrated to digital platforms. As a contributing editor and analyst at VideoWeek and ExchangeWire, she continues to produce editorial content and research that informs buy-side and sell-side professionals across the digital advertising ecosystem. Her longevity in the industry gives her a valuable historical perspective on cyclical trends, regulatory shifts, and technological disruptions.
Streaming Media / Information Today (prior to 2020)
AdExchanger (prior roles, dates unconfirmed)