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Nathalie Taboch

Operator

Nathalie Taboch is the CEO of Jellysmack, a global creator company that uses proprietary AI and data technology to help digital creators grow their audiences and maximize revenue across social platforms including YouTube, Facebook, Snapchat, and TikTok. Under her leadership, Jellysmack has positioned itself as a key infrastructure player in the creator economy, bridging the gap between content creators and platform monetization at scale. Her work sits at the intersection of content, technology, and advertising revenue optimization, making her a significant figure in how creator-driven media is monetized programmatically.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Executive Officer
Company
Jellysmack
Based
New York, New York, United States
Years in industry
15 years

Bio

Nathalie Taboch is the CEO of Jellysmack, a global creator company that uses proprietary AI and data technology to help digital creators grow their audiences and maximize revenue across social platforms including YouTube, Facebook, Snapchat, and TikTok. Under her leadership, Jellysmack has positioned itself as a key infrastructure player in the creator economy, bridging the gap between content creators and platform monetization at scale. Her work sits at the intersection of content, technology, and advertising revenue optimization, making her a significant figure in how creator-driven media is monetized programmatically.

Career

  • General Manager, North America

    Jellysmack · 2019-2022

Expertise & education

Expertise

Creator Economy MonetizationSocial Video AdvertisingProgrammatic AdvertisingContent Distribution TechnologyAI-Powered Content OptimizationMulti-Platform Revenue StrategyDigital Media OperationsAudience Development

Speaking topics

The Future of the Creator EconomyAI and Content MonetizationMulti-Platform Social Video StrategyWomen in Leadership in AdTech and Media

Recognition

Notable achievements

  • Promoted to CEO of Jellysmack, overseeing global operations and creator partnerships across a network of top-tier digital content creators
  • Helped scale Jellysmack's North American business before ascending to the global CEO role
  • Positioned Jellysmack as a leading player in the creator economy infrastructure space, competing with major MCNs and creator monetization platforms