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Oren Netzer

Thought Leader

Oren Netzer is Co-Founder and CEO of DataHeroes, a data-science and machine-learning platform. He is best known as the founder and former CEO of DoubleVerify (NYSE: DV), the digital media measurement and ad-verification company he started in 2008 and led through its early growth. He also co-founded CClearly and was earlier COO of CheckM8.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Co-Founder & CEO
Company
DataHeroes
Based
New York, New York, United States
Years in industry
18 years

Bio

Oren Netzer is Co-Founder and CEO of DataHeroes, a data-science and machine-learning platform. He is best known as the founder and former CEO of DoubleVerify (NYSE: DV), the digital media measurement and ad-verification company he started in 2008 and led through its early growth. He also co-founded CClearly and was earlier COO of CheckM8.

Career

  • Co-Founder & CEO

    CClearly · 2014–2022

  • Founder & CEO / Chairman & Chief Strategy Officer

    DoubleVerify · 2008–2014

  • Chief Operating Officer

    CheckM8 · 2000–2008

Advisory roles

Various AdTech and technology companies (specific engagements not publicly disclosed)

Expertise & education

Expertise

Advertising Effectiveness MeasurementConsumer Privacy and Data RegulationMarketing AnalyticsDigital AdvertisingCausal Inference in AdvertisingMachine Learning in MarketingConsumer BehaviorAttribution Modeling

Education

  • PhD, Marketing, Duke University (Fuqua School of Business)
  • MBA, Tel Aviv University
  • BSc, Industrial Engineering, Tel Aviv University

Speaking topics

Measuring the True Effectiveness of Digital AdvertisingConsumer Privacy, Cookie Deprecation, and the Future of AdTechMachine Learning Applications in MarketingCausal Inference and Attribution in AdvertisingThe Economics of Consumer Attention Online

Recognition

Notable achievements

  • Published extensively in top marketing journals including Marketing Science, Journal of Marketing Research, and Management Science
  • Research on digital advertising and privacy cited widely by AdTech practitioners and policymakers
  • Recipient of multiple best-paper awards from leading marketing academic associations
  • Developed influential frameworks for measuring causal advertising effectiveness in digital environments

Awards

Best Paper Awards from Marketing Science InstituteRecognition from American Marketing Association for research contributions

Publications

  • Research on advertising effectiveness and consumer data in Marketing Science
  • Studies on privacy regulation and digital advertising revenue in Journal of Marketing Research
  • Work on machine learning and consumer behavior in Management Science