Pam Horan

Pam Horan is one of the advertising industry's most recognized voices on media measurement and self-regulation, currently serving as President of the Coalition for Innovative Media Measurement (CIMM). At CIMM, she leads a cross-industry consortium of advertisers, agencies, media companies, and technology providers working to modernize audience measurement standards across linear TV, streaming, digital, and emerging platforms. Her work is central to the industry's ongoing effort to establish consistent, comparable metrics in a fragmented, multi-screen media environment. Before joining CIMM, Horan served as President of the Digital Advertising Alliance (DAA), where she played a foundational role in building and scaling the DAA's self-regulatory framework for online behavioral advertising. She oversaw the AdChoices program and related consumer privacy initiatives, helping establish industry-wide norms for transparency and opt-out mechanisms that became a model for responsible data use in digital advertising. Her tenure at the DAA positioned her as a key architect of privacy-conscious advertising standards at a time of intense regulatory scrutiny. Throughout her career, Horan has been a consistent bridge-builder between competing industry stakeholders, translating complex technical and policy challenges into actionable frameworks. She is a frequent presence at major industry conferences and has contributed to shaping the conversation around identity resolution, cross-platform measurement, and the future of audience data in a post-cookie world.

Last updated May 30, 2026 by the ATDb Editorial Team