Priya Gupta
Priya Gupta is recognized as a senior programmatic and supply-side platform (SSP) operator navigating the complex, multi-jurisdictional AdTech environment across Asia-Pacific. In her role at Index Exchange, she leads the region's programmatic supply strategy and data partnership development, working across markets with vastly different regulatory frameworks — from Australia's evolving Privacy Act reforms to India's Digital Personal Data Protection Act and the cookieless-by-default environments emerging across Southeast Asia. Her work positions Index Exchange as a meaningful SSP player in a region historically dominated by walled gardens. Gupta's career trajectory reflects a progression through programmatic operations, publisher monetization, and data strategy roles at organizations operating across APAC. Her expertise spans header bidding infrastructure, identity resolution alternatives to third-party cookies, and the cultivation of buy-side and data partnerships that are commercially viable across diverse market conditions. She is known for translating global SSP product capabilities into regionally relevant go-to-market strategies. As a regional general manager archetype at a major independent SSP, Gupta represents a cohort of operators working to sustain the open programmatic ecosystem against consolidation pressures from large platform players. Her focus on cookieless solutions and privacy-compliant data partnerships reflects the central challenge facing the APAC AdTech industry as it approaches a post-cookie identity landscape.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Priya Gupta is recognized as a senior programmatic and supply-side platform (SSP) operator navigating the complex, multi-jurisdictional AdTech environment across Asia-Pacific. In her role at Index Exchange, she leads the region's programmatic supply strategy and data partnership development, working across markets with vastly different regulatory frameworks — from Australia's evolving Privacy Act reforms to India's Digital Personal Data Protection Act and the cookieless-by-default environments emerging across Southeast Asia. Her work positions Index Exchange as a meaningful SSP player in a region historically dominated by walled gardens. Gupta's career trajectory reflects a progression through programmatic operations, publisher monetization, and data strategy roles at organizations operating across APAC. Her expertise spans header bidding infrastructure, identity resolution alternatives to third-party cookies, and the cultivation of buy-side and data partnerships that are commercially viable across diverse market conditions. She is known for translating global SSP product capabilities into regionally relevant go-to-market strategies. As a regional general manager archetype at a major independent SSP, Gupta represents a cohort of operators working to sustain the open programmatic ecosystem against consolidation pressures from large platform players. Her focus on cookieless solutions and privacy-compliant data partnerships reflects the central challenge facing the APAC AdTech industry as it approaches a post-cookie identity landscape.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Built and scaled Index Exchange's data partnership framework across key APAC markets including Australia, India, and Southeast Asia
- Developed regional go-to-market strategy for cookieless identity solutions in markets transitioning away from third-party cookie dependence