Skip to content
PV

Priya Venkatesan

Operator

Priya Venkatesan is one of the leading voices in retail media commercialization across the Asia-Pacific region, known for translating Western retail media frameworks into strategies that resonate with the distinct market dynamics of Southeast Asia, Australia, and Japan. At Criteo, she leads the regional charge in helping retailers build, launch, and monetize their own advertising platforms — both onsite and offsite — positioning her as a key architect of the APAC retail media ecosystem at a time when the channel is experiencing rapid growth. Her work sits at the intersection of commerce, data strategy, and programmatic advertising, bridging the gap between global retail media standards and the fragmented, mobile-first, and platform-diverse realities of APAC markets. She collaborates with major e-commerce players to deploy sponsored product solutions, audience monetization strategies, and closed-loop measurement frameworks that demonstrate clear ROI for both retailers and brand advertisers. Priya's career trajectory reflects deep roots in digital advertising and commerce technology across the Asia-Pacific region. Her regional expertise and operator-level execution have made her a sought-after voice on retail media panels and industry forums, particularly as APAC retailers increasingly look to Amazon's advertising model as a benchmark for building their own media networks.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Head of Retail Media, APAC
Company
Criteo
Based
Singapore, Singapore
Years in industry
15 years

Bio

Priya Venkatesan is one of the leading voices in retail media commercialization across the Asia-Pacific region, known for translating Western retail media frameworks into strategies that resonate with the distinct market dynamics of Southeast Asia, Australia, and Japan. At Criteo, she leads the regional charge in helping retailers build, launch, and monetize their own advertising platforms — both onsite and offsite — positioning her as a key architect of the APAC retail media ecosystem at a time when the channel is experiencing rapid growth. Her work sits at the intersection of commerce, data strategy, and programmatic advertising, bridging the gap between global retail media standards and the fragmented, mobile-first, and platform-diverse realities of APAC markets. She collaborates with major e-commerce players to deploy sponsored product solutions, audience monetization strategies, and closed-loop measurement frameworks that demonstrate clear ROI for both retailers and brand advertisers. Priya's career trajectory reflects deep roots in digital advertising and commerce technology across the Asia-Pacific region. Her regional expertise and operator-level execution have made her a sought-after voice on retail media panels and industry forums, particularly as APAC retailers increasingly look to Amazon's advertising model as a benchmark for building their own media networks.

Career

  • Senior Director, Commercial Strategy APAC

    Criteo

Expertise & education

Expertise

Retail Media NetworksOnsite and Offsite Retail MediaProgrammatic AdvertisingCommerce MediaAudience MonetizationClosed-Loop MeasurementE-commerce AdvertisingAPAC Market Strategy

Speaking topics

Retail Media in APAC: Opportunities and Market NuancesBuilding and Monetizing Retailer-Owned Ad PlatformsCommerce Media and the Future of E-commerce AdvertisingClosed-Loop Measurement for Retail Media Networks

Recognition

Notable achievements

  • Led Criteo's retail media commercialization strategy across APAC, scaling partnerships with major e-commerce players in Southeast Asia, Australia, and Japan
  • Developed localized retail media frameworks that adapt Western models to APAC's mobile-first and platform-diverse market conditions
Priya Venkatesan — Head of Retail Media, APAC at Criteo | ATDb